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Dr. Justinas Mišeikis
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    Field guide | Switzerland, the Baltics & beyond

    Build your route into a new market.

    For technology companies exploring Switzerland, and Swiss startups assessing international growth. Turn a broad expansion idea into a focused customer, partner and validation plan.

    Discuss market entryGet the market-entry brief

    By Dr. Justinas Mišeikis · Updated · Sources linked throughout

    Two directions. One disciplined approach.

    Choose the first market and the first use case.

    Into Switzerland

    Define the customer segment, buying problem and partner role. Identify a shortlist of potential buyers, research collaborators, integrators or channel partners, then test the assumptions in focused conversations.

    Use the Swiss ecosystem guide

    From Switzerland to other markets

    Help founders compare candidate markets, refine positioning and choose a direct-sales or partner-led route. Assess the delivery, support and proof a local customer would need before committing resources.

    Explore advisory support

    Baltic starting points

    Three countries. Three research starting points.

    Treat Lithuania, Latvia and Estonia as separate markets. These public ecosystem organisations can help you begin researching the local landscape; their presence here does not imply a personal relationship or an agreed introduction.

    Sources checked on 6 October 2026. Use each organisation's current website for programmes, events and contact routes.

    An example planning sequence

    What should the first 90 days establish?

    Use this as a planning framework. Timing depends on the product, market, procurement cycle and availability of people to speak with.

    1. Days 1-30

      Define where you can win

      Compare a small set of segments and markets. Map buyer needs, alternatives, differentiation and the local proof required. Build an initial company and partner shortlist.

      Decision: Which segment and route deserve validation?

    2. Days 31-60

      Test the route with relevant people

      Prepare discovery questions, approach target accounts and potential partners, and document feedback. Refine the message, pricing assumptions and proposed pilot.

      Decision: Is there a credible buyer problem and a workable route to serve it?

    3. Days 61-90

      Set up the next commercial test

      Define a pilot or partner-validation brief with an owner, success criteria, support model and follow-up. Review unresolved commercial and delivery dependencies.

      Decision: Proceed, narrow the scope, change the approach or stop?

    How I can help

    Technical context and practical market work.

    My background combines technology scouting at Sony, strategy and partnerships at Sony AI, and AI leadership at F&P Robotics. I apply that perspective to market selection, positioning, partner assessment and research-to-market decisions.

    A scoped engagement can include

    • A market and customer-segment comparison
    • A partner shortlist with fit and evidence gaps
    • A value proposition and discovery interview plan
    • Pilot design and a go-to-market action plan
    • Swiss event representation and structured follow-up

    I have relationships with selected Swiss and international VCs. Where there is a relevant fit, I can explore introductions alongside the research and preparation. Introductions and investment interest depend on the people involved.

    Explore Swiss event representation

    Reusable worksheet

    Write the expansion hypothesis before the pitch.

    Use this brief to align founders, commercial leaders and potential partners on the next market test.

    1. Target market, segment and buyer
    2. Customer problem and proof of value
    3. Alternatives and reason to choose you
    4. Direct, channel or partnership route
    5. Pilot, resources and decision criteria
    Fill it in onlineDownload PDF

    Answers you type stay in your browser; nothing is sent to the website.

    Put the context to work

    Which market or partnership are you exploring?

    Share your product, target customers and the decision ahead. We can scope the research, positioning and validation work around a concrete commercial objective.

    Discuss market entry